Warren County Ohio Real Estate News and Observations

Welcome To The Grand Illusion!

Okay, we're going to show our ages a bit.  If you recognize where the title comes from, then you know your early 80's rock.  Styx, Welcome to The Grand Illusion (video at end of post).

So, what's this got to do with Real Estate??

Much of what we do in Real Estate is about creating The Grand Illusion!
Buyers don't fall in love with your home exactly, but the idea, the Grand Illusion, of what their lives will be like in your home! 

They imagine the comfort of the extra bedroom, the acres of land, the privacy, the OWNING their own home dream.  They're NOT thinking about the time to clean the extra space, mow the lawn, falling trees, or the critters that will move in under the porch!

Oh, your home has to meet their basic needs to match their search criteria, but after that, it's a matter of sustaining The Grand Illusion.

Superb pictures, write ups that tell a story kick starts the buyer's imagination, gets the interest going, starts the Grand Illusion, but it doesn't stop there!

When they get to the curb, what do they see?  High grass?  Bad landscaping?  The Grand Illusion is shattered before they reach your door!

Pass the curb appeal test, they're walking up to your front door, what do they see?  Does it need painted?  Dirty?  Wood rot at the base?  Cobwebs and dead bugs?  Grand Illusion, gone... and they haven't even gotten in your home yet!

Okay, so you get past this hurdle and you get them in the door, The Grand Illusion is still intact!  What do they see?  Is the home staged or filled to the brim?  Can they tell you have a pet?  Huge amounts of personal photos?  Colors that are two steps PAST distinctive?  Obviously, there are MANY derailers that can run your prospective buyers off the tracks and shatter their Grand Illusion!

If you need help marketing your home from a knowledgeable, experienced real estate team, contact The Liz Spear Team of RE/MAX Elite!  We can help YOU help them keep The Grand Illusion alive and bring you a sale, all without stretching the truth!





Take care,
Liz & Bill

REALTORS(S) Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Liz direct:  513-265-3004
Bill direct: 513-520-5305     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Our Website:  www.LizTour.com

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20 commentsLiz and Bill Spear • July 26 2010 01:41PM
Welcome To The Grand Illusion!
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Okay, we're going to show our ages a bit. If you recognize where the title comes from, then you know your early 80's rock. Styx, Welcome to The Grand Illusion (video at end of post). So, what's this got to do with Real Estate?? Much of what we do… more