Losing Clients, The Devil Is In The Details
It's often not the big things that cause people to say ENOUGH. It's the little things, one small irritating cut at a time until finally the pain reaches the point that farewells must be said. It becomes time to place the "ex-" in front of customer.
I made a change today that I would have never expected. I've enjoyed having a newspaper in my hand and reading it almost daily since I was 17. Now maybe that makes me a dinosaur in this age of digital awareness, but it's always been a combination of relaxation and education to flip page by page and finally get to the comics and get my Bloom County, The Far Side, Dilbert or Pearls Before Swine fix for the day.
But over the last few years our primary newspaper has been changing. Content shrank. Price went up. They made changes, a bit more value, but quite a few of the long term reporters have left. Then yesterday the final straw of sorts. A surcharge for the Thanksgiving paper. Not huge, but the principle of the issue stuck in my craw.
So starting tomorrow the courier will have one less paper to throw into our flower bed. We've converted to digital access only and for $300 less a year at that. Same content minus the coupons and sales ads.
Now what does our newspaper have to do with real estate? Both nothing and EVERYTHING. Often in real estate it's not the big things that cause a home to not find a buyer, or for a listing agent to be an "ex-" listing agent.
We're working with a buyer who needs to sell back home and it's the "small" things that are causing him to lose faith with his agent. Promises made at the listing presentation not kept. Requests for marketing remarks changes and nothing done after a week or more. Nothing independently HUGE, but a collection of small blows to the client's confidence in his agent.
When working with buyers we see the same thing. It's usually NOT a HUGE thing wrong with a home, because HUGE things usually get screened out before ever scheduling an appointment to visit. It's the accumulation of LITTLE things that start at the curb and build from there. A dirty door with cobwebs. Worn carpet. Pet odors. A wall ding that needs some paint. Walls that could use some cleaning. A nickel here, a dime there and a home loses it's shine in the buyer's eyes. NEXT.
The devil is in the details.......
If you need help buying or selling a Cincinnati area home, please call us at 513-520-5305!
Liz and Bill aka BLiz
REALTORS(S) Serving Warren County Ohio & Adjacent Areas
The Liz Spear Team of RE/MAX Elite
Elizabeth & William Spear
Ask for us by name if you visit the office!
Two locations: Lebanon & Mason, OH
Liz direct: 513-265-3004
Bill direct: 513-520-5305
Our Website: www.LizTour.com
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