Warren County Ohio Real Estate News and Observations: Home Sellers, How Does Your Home Look Online?

Home Sellers, How Does Your Home Look Online?

take a lookThey say every home has a price.  No matter how beat up the house or how bad the neighbor's home looks, there's a price that at least ONE buyer will find acceptable.

But what if for YOUR home you're being led to a price LOWER than what your home should NORMALLY sell for?

Sure, if you're in a hurry, a lesser price is the ticket to getting done faster.

But say that's NOT the case.  You've got time and you want the money, and meanwhile houses around you are selling and YOUR home isn't.  In fact, you know you're not getting as many showings as the homes for sale near you.

What's up with that?

Well step 1 to solving this problem is taking a CLOSE look at how your home appears online.

You mean you never looked?  At all?  And you're being asked to reduce price to generate some more buyer activity?

STOP.  Before you agree to that price change, take a look online.  Pretend you're a buyer and go see what you find online about your home for sale.

How does your home look?

First, the photos.  Buyers buy with their eyes first and those photos are a go/no go decision point.  Dark, blurry, small.  Those could be deal killers. Pets in the pix? Toilet lids up?  Photographer in the mirror?  Those can hurt your impression.

Second.  Check the facts.  Is your home accurately presented?  Number of bedrooms, lot size, levels, garage spots, etc.  I can't count the number of times I've seen a piece of critical information be totally wrong. 

Third.  Check location.  Is your home located on the map in the right spot?  Right school district?  Right town name?

Now if any of these things are off, it's time for a serious heart to heart with your listing agent about how your home is marketed.  Get the errors corrected ASAP.  Optimize your home's online presence.  And after that, THEN reassess and see if a price change is warranted.

Skipping steps one through three might just cost you tens of thousands of dollars. 

Take a look. 

Assess.

Correct. 

Sell.

 


Ready to talk  Cincinnati area real estate?  Just give us a call  at 513-520-5305 or email Liz@LizSpear.com.

We look forward to hearing from you!

Bill & Liz aka BLiz

 

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
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EHO Two locations: Lebanon & Mason, OH
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Liz Direct: 513-265-3004     
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Comment balloon 27 commentsLiz and Bill Spear • July 07 2018 12:35AM

Comments

Bill- I'm always amazed at the number of sellers who never look at their MLS photos!  They need to see what buyers are seeing. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 3 months ago

Good day 

Thank you for sharing your great information with us 

Have a great day.

07/06/2018.

Posted by Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker (Harry Norman, REALTORS® ) 3 months ago

Good evening Liz and Bill Spear,

It always amazes me what some agents will post online of their listings. But what further amazes me is that sellers don't check or ask to see the marketing let alone approve it!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) 3 months ago

Agree completely. I still can't believe some agents use their cells to get the house photos. Really? How cheap can you get?  Professional photos, thoughtful copy with key words targeing the right demographics, professional virtual tours and videos - if an agent doesn't provide that basic service, they are not doing their job. 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 3 months ago

Bliz really good post!  It doesn't surprise me anymore to see what the competition is doing while getting ready to list a home. I sometimes just shake my head by just how bad (ok darn right lousy) the pictures are of some of the homes. I can't believe in this day and age of ONLINE marketing that sellers wouldn't be checking out their competion online and talk to the agents about how they will present their home. Really  REALLY good advice to educate sellers to do so - before they hire an agent.

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) 3 months ago

A good agents work is never done until escrow closes....

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) 3 months ago

Bill,  I cannot imagine any seller not looking at the online and offline marketing! My clients are sent a link to the MLS and all places where the listing is syndicated, including my RealBird link, etc. 

That said, I've seen enough MLS photos and descriptions that cause me to ask, why does a seller accept such "crappy" marketing ... immediately followed by ... was this a discounted listing. We never really know but we do know, in most cases, people get what they pay for. 

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) 3 months ago

Perception can be reality for a lot of people so it’s important to be aware of this.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 3 months ago

Kathleen Daniels I’ve seen it happen unfortunately and it’s not pretty when it does! Some people are just kind of nuts!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 3 months ago

Congratulations on the feature. i certainly ask my sellers to review the online listing. They check Zillow and we add, delete and make our presence better. It is easier when you tell them up front

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) 3 months ago

I send my "draft" listing and photos to the clients for their review, prior to posting so they can make sure everything is to their liking. I can't imagine doing otherwise.

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) 3 months ago

Great advice anyone looking to sell with a price adjustment in mind! 

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 3 months ago

if only sellers would look.  I cringe when I see some of the dreadful errors in the MLS and it's much worse when you send a courtesy email and it still goes on wrong weeks later. 

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) 3 months ago

I can see this subject has not changed in the last 25 years that I have been paying attention. thanks for the post and even better comments.

Posted by Ron Aguilar, Mortgage & Real Estate Advisor since 1995 (Continental Mortgage) 2 months ago

I’m always shocked when I see less than the best quality Photos and Lisitng comments in MLS...with what we expect to get paid and do, we owe the best to our clients.

Posted by Teri Pacitto, Real Estate, Your Style...Your Home...My Specialty (Compass) 2 months ago

Well said, Bill. It's pretty appalling to see some of the listings out there and I always wonder if the seller has actually even seen the listing. How could they not?! And if they did and are OK with it, well, that's a whole other issue if the photos are poor and there are typos and inaccurate information.

I always send the listing to my sellers right away for review - we can only add photos once we go live.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) 2 months ago

I’m often disappointed by low photo quality or misspelled words. And I wonder why any seller would tolerate it!

Posted by M.C. Dwyer, Santa Cruz Mountains Property Specialist (Century 21 Showcase REALTORs) 2 months ago

I'm convinced some sellers never, ever, look at their listing online. From poor photos, to lack of photos, to horrible descriptions, those sellers are being cheated and they don't even know it.

Posted by Melissa Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) 2 months ago

This is so true.  As I add a listing to the market, I send the links to the seller to review and make any corrections or suggestions.  I think that working as a team creates ownership in the process.  If the house looks cluttered in pictures, they see it through buyers' eyes.  Then they will clean and ask for new photos to be taken.  Thank you for sharing your insight.

Posted by Karen Feltman, Relocation Specialist in Cedar Rapids, Iowa (Cedar Rapids/Iowa City, IA KW Legacy Group) 2 months ago

I think all the comments hit the nail on the head. Pictures are the first impression and we need to make it a good one!

Posted by Anne Corbin, Serving Lake Anna & Central Virginia (Fritz Realty LLC) 2 months ago

I am BLOWN BLOWN away at how some homes are being NOT marketed properly! As a matter of fact, sad to say for the sellers, they can be used as examples for a good listing agent on what not to do and how your marketing can make a difference in driving buyers or at least getting them through the doors which is the majority of the battle.. Relocation is HUGE and busy lives cause buyers  short list to be "Swiped Left or Right" as if a dating profile! 

I invest on every listing ... and pays dividends ... Its our Online Resume as much for us as the HOUSE... Bringing Sellers Top Dollar and Exceeding Expectations rarely starts with crappy MLS photos...Our MLS just went from 25 max to 50 and I couldnt be more excited!    Great Advice!

Posted by Jason McIntosh, The McIntosh Group | Founder & Team Leader (RE/MAX Bay to Bay) 2 months ago

I hope home sellers will read this post and learn from it. Thank you for sharing.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) 2 months ago

I want to know where these agents find sellers that DON'T look at their homes online. It flabbergasts me. 

Posted by Lisa Heindel, New Orleans Real Estate Broker (Crescent City Living LLC) 2 months ago

No question.the eye buys ...given the proper candy...mmmm !

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) 2 months ago

Good morning Liz and Bill Spear.

There is no question attention to detail in presenting a home to market is so critical. I'm surprised more sellers don't take the time to see and review how their agent presents the home! The eye always buys!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) 2 months ago

As all of us, as soon a property on the market send it to the owner and make changes, if any were requested. 

Posted by Evelina Tsigelnitskaya, www.SIBRealty.org 305-931-6931 (SIB Realty) 2 months ago

It is beyond my comprehension that a seller wouldn't check their listing and photos for quality and accuracy. It happens all the time though. Unbelievable!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) 2 months ago

Participate